About Me
Hi, I'm Eric Wilbanks
Change Architect
"If you don't like the road you're walking, start paving another one."
The quote above is from country music legend Dolly Parton. Full disclosure: I’m a rock-n-roll guy, so I don’t really know a lot about Dolly’s music. But I know I love this quote. In fact, it sidles up nicely with my all-time favorite quote from Oliver Wendell Holmes:
“Every now and then a man's mind is stretched by a new idea or sensation, and never shrinks back to its former dimensions” (Autocrat of the Breakfast Table, 1858).
Change can be exciting or terrifying. Sometimes it’s both. It’s also an unavoidable law of the universe. To quote the song Tom Sawyer by rock legends, Rush, “He knows ‘changes’ aren't permanent … but ‘change’ is.”
I’m not good at a lot of things, but I am really good at helping people and organizations craft a positive strategy for change, one that will stretch them to the next level. Over the years, I’ve developed “blueprints for change” that can be specifically applied to brands, groups, teams, individuals, ourselves, and even our children.
My professional expertise has widely varied over the years, but—strangely enough—has all been beautifully coordinated by God's providential hand. I've worked in radio as a DJ, in pastoral ministry (mostly youth ministry), in the publishing industry as a writer, editor, and product developer, in training & development as an elearning architect, and in brand development and marketing, advising and assisting local, national, and global brands. If you're really interested in learning more, connect with me on LinkedIn!
Make no mistake: Change is in your future no matter how hard you may work to stop it. So why not get in the driver’s seat and work hard to make the change positive … and let me help!
Change your mind, change your life! #cymcyl
Just shoot me a message and let me know what sort of change you’re interested in achieving.
Eric Wilbanks
Eric possesses a keen intellect and a creative method of viewing the World around him. What makes him unique among others in his field of expertise isn't simply his knowledge, but his ability to foster important dialogue that in turn yields well thought out results.
Eric is a master of his craft. I find him to be studied and well versed in his field. Such dedication shines through his work which stands above others I have worked with in the past. He is my go-to resource for issues of branding, program and graphic design.
Triple Strength Branding™
Branding is the creation of a "mental tattoo" … a stable, consistent image that comes to mind any time someone interacts with your brand. Triple Strength Branding™ focuses on the integration of your entire brand in three key areas of focus: Alignment, Assignment, and Articulation.
DISCernible™ You!
Because we are creatures of habit, DISC analyzes both current and past behaviors, and then uses the data to identify your distinct behavioral patterns and forecast future behaviors … like a predictive analytics model for your personality! DISC specifically analyzes how we feel about our context and how we feel about ourselves in context.
The Learning CURVE™
The Learning CURVE™ is a a well-researched, proprietary learning model which combines principles from theories such as the Adult Learning Cycle, Bloom’s Taxonomy, and much more to explain a learner's spiral journey from simply amassing knowledge to true knowledge mastery.
Your Marketing PLAN™
Your Marketing PLAN™ has four distinct phases. Each phase contains a fast lane and a slow lane for clients, and each phase is marked by a psychological needs barrier and a single goal to give you clear, research-backed guidance for all your marketing strategies.
Changing Course™ Bible Studies
These 4–13 week courses can be taking individually or used as Bible study curriculum for groups of all sizes and ages, from children to adults. Specifically designed to help believers "change course" and learn to take up their cross and follow Christ.
Tea•ology Prof
To be clear, I’m no guru; I just love tea and I love to learn. Maybe more than anything, I love sharing what I learn, because that means—in some small way—I’m helping make your life a little better, and that makes me super happy.
Tea is always best when shared with a friend … and, hopefully, Tea•ology can be part of that experience from this point forward. Here’s to sharing!
#ShareACup #SpreadKnowledge #BrewAHA!
