Alignment
True alignment often requires a Decontamination & Discovery process in which an organization works to find the organizational north star and clarify their cause, mission, values and brand promise. This is an internal motivation and is the foundation of the entire brand development promise.
Assignment
This is where the rubber meets the road. The focus here is on delivering on the brand promise—doing what you say you are going to do. Part of this process includes a ruthless evaluation of the day-to-day aspects the business, insuring everything you do is “in alignment” with your mission, vision, and values.
Articulation
What’s Your Story? The goal here is to develop a common narrative theme that allows the group to sell the brand promise to the driest tinder in order to impress and thus win a hearing. The challenge is figuring out the RIGHT message, channel, time, and place to communicate in a way that causes intrigue and positive learning.
PLAN
Number
minutes
Price
Price
Price for 1 minute
WEBINAR
1
HOUR
$135
Alignment Overview
Assignment Overview
Articulation Overview
Question & Answer
HALF DAY
4
HOURS
$485
1 - Alignment
2 - Assignment
3 - Articulation
4 - Designing Your Brand
FULL DAY
8
HOURS
$875
1 - Alignment
2- Mission, Vision, Values
3 - Assignment
4 - Strategic Promise Delivery
5 - Articulation
6 - Saying It Right
7 - The Trust Factor
8 - Creating a PLAN