The Remarkable Story of the Real Santa Claus
Santa Claus is surely one of the most beloved figures of modern times. But did you know that he was perhaps even more beloved long before he acquired a fur-trimmed red suit, a big round …
Sweat Pants with Neckties?
(A.K.A., If You’re Doing This, Your Advertising Strategy Needs Serious Help!) I have a buddy who swears that in the late 80s I used to wear sweat pants with a dress shirt and tie. I …
So You Have a Facebook Page. Now What?
Love it or hate it, Facebook is probably going to be around for a while. Behemoths that large don’t typically disappear overnight. That said, you really don’t have much choice as to whether or not …
The Story of Santa Claus
Santa Claus is surely one of the most beloved figures of modern times. But did you know that he was perhaps even more beloved long before he acquired a fur-trimmed red suit, a big round …
There [*probably*] are no absolutes in marketing.
Recently I listened to a podcast where a well-known sales guy talked passionately about his philosophy and tactics. He has a very successful business and gave mounds of concrete statistics and anecdotal evidence to support …
Less Talk, More Action
The past two days, I’ve watched as many businesses and organizations—large and small, for-profit and not-for-profit—figure out creative ways to stay in business while at the same time creating additional (i.e., previously unavailable) value for …
Why Marketing Gets a Bad Rap Sometimes
Dilbert creator, Scott Adams, has spent years skewering all things corporate America, and marketing is no exception. If you want a good laugh, read through some of these Dilbert strips on the subject. And, honestly, …