Change Your Mind, Change Your Life!
Change Your Mind, Change Your Life!
Branding, brands, marketing, advertising, persuasion, motivation, change, identity, alignment, assignment, articulation
Effective Segmentation and Persona Development What is Segmentation? In marketing theory, segmentation is the separation of your audience—in our case, donors—based on common factors. Much of those common factors can be tied to what is …
(A.K.A., If You’re Doing This, Your Advertising Strategy Needs Serious Help!) I have a buddy who swears that in the late 80s I used to wear sweat pants with a dress shirt and tie. I …
Love it or hate it, Facebook is probably going to be around for a while. Behemoths that large don’t typically disappear overnight. That said, you really don’t have much choice as to whether or not …
Recently I listened to a podcast where a well-known sales guy talked passionately about his philosophy and tactics. He has a very successful business and gave mounds of concrete statistics and anecdotal evidence to support …
Quick review of tasting for the 2015 WorldTeaExpo’s “Best New Product” winner, Earl Grey by Zest tea. You can order some at the Zest Tea website!
The past two days, I’ve watched as many businesses and organizations—large and small, for-profit and not-for-profit—figure out creative ways to stay in business while at the same time creating additional (i.e., previously unavailable) value for …
Second ad announcing the merger of Brooks Screenprinting and Carroll Printing.
First ad announcing the merger of Brooks Screenprinting and Carroll Printing.
Radio spot for Surf’s Up Carwash in Cleveland, TN
Radio spots for Surf’s Up Carwash, Cleveland, TN