LUCKY!
Do you consider yourself to be a “lucky” person? How about a “blessed” person? In 2000, recording artist Rachel Lampa released a song that you may remember: “I am blessed / I am blessed / …
St. Patrick, Bold Faith
Are you familiar with the classic hymn, “Be Thou My Vision”? Did you know the story behind it was inspired by the life of St. Patrick? On the Eve of Easter (and during the Celtic …
Price Guide for Brand Elements
Looking for someone to help with graphic design, writing, editing, or voice work? I can help! It’s not easy finding quality work at a reasonable price. In fact, people often tell me that I should …
Unlocking Donor Insights
Effective Segmentation and Persona Development What is Segmentation? In marketing theory, segmentation is the separation of your audience—in our case, donors—based on common factors. Much of those common factors can be tied to what is …
Sweat Pants with Neckties?
(A.K.A., If You’re Doing This, Your Advertising Strategy Needs Serious Help!) I have a buddy who swears that in the late 80s I used to wear sweat pants with a dress shirt and tie. I …
So You Have a Facebook Page. Now What?
Love it or hate it, Facebook is probably going to be around for a while. Behemoths that large don’t typically disappear overnight. That said, you really don’t have much choice as to whether or not …
There Are Two Types of People in the World
Did you know that there are only two types of people in the world: Promotion-focused and Prevention-focused? That’s the gist of this fascinating book called “FOCUS” by Heidi Grant Halvorson and E. Tori Higgins, a …
The Story of Santa Claus
Santa Claus is surely one of the most beloved figures of modern times. But did you know that he was perhaps even more beloved long before he acquired a fur-trimmed red suit, a big round …
There [*probably*] are no absolutes in marketing.
Recently I listened to a podcast where a well-known sales guy talked passionately about his philosophy and tactics. He has a very successful business and gave mounds of concrete statistics and anecdotal evidence to support …
Earl Grey by Zest Tea
Quick review of tasting for the 2015 WorldTeaExpo’s “Best New Product” winner, Earl Grey by Zest tea. You can order some at the Zest Tea website!
How COVID-19 Might Change the World As We Know It
Back in April 2020, I lay in bed early one Monday morning (2:29 a.m., to be exact), thinking about what all was going on and how COVID might change the world. I grabbed my phone …
How to Cope With Quarantine
As I sit here thinking through what all has transpired around the world in such a short time, my mind easily wanders to the thing that matters most—to me and to you: Our relationships. We …
Less Talk, More Action
The past two days, I’ve watched as many businesses and organizations—large and small, for-profit and not-for-profit—figure out creative ways to stay in business while at the same time creating additional (i.e., previously unavailable) value for …