A Revelation About the Sandwich Approach to Communication

When I was in my early twenties, someone introduced me to the idea of the ‘sandwich approach’ to communication—an approach that is apparently hotly contested. Who knew? Certainly not me … until a few years ago. So whether you are familiar with it or not, whether you regularly use it or avoid it like the plague, I’ve had a “revelation” about this method that I think you’ll find both interesting and helpful! Take a listen and let me know what you think. Extra points if your feedback uses the sandwich approach!

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About eric.wilbanks

Mission: to Know God, Live for God, Love others, and Bear much fruit for His Kingdom | Dir of Brand Development, Marketing, and Communications | #WizardOfOdd

2 Comments

  1. Rock solid – as always!

    1. Thanks, David!!

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