Waiting for Your Cat to Bark
If you haven’t yet read “Waiting for Your Cat to Bark,” my only question is Why Not?! Check out this snippet: One basic difference between cats and dogs is motivation. Centuriesof cat and dog humor …
Your Building “Code”
In the March/April 2007 edition of YourChurch magazine, Thomas Dolan writes: “From 1992 to 2002, investments in church facilities grew from $4.5 billion to $8.5 billion a year,” says Ed Bahler, president of Aspen Group, …
Good Design
I’m amazed at the number of artistically talented people that I run across these days. It seems that there is a resurgence of interest in and dedication to art unlike we’ve seen in centuries. That’s …
Boston Market’s Image Upgrade
Fast Casual magazine has an interesting article about the transformation going on at Boston Market. “(Success) starts with a brand promise of saving time, and our chef-driven food is a bridge to that promise,” said …
Sell Out to Your Niche
Greg Stielstra of Pyromarketing fame recently wrote: “People are sometimes reluctant to try PyroMarketing because the first step–gathering the driest tinder–seems limiting. They are afraid to focus all of their efforts on the people most …
Never Go Back
Have you ever asked yourself WHY you gained all the weight back after you had lost it? Dr. Joseph Christiano personally understands the dilemma of losing weight and keeping it off. At one time he …
Clever Marketing or Hucksterism?
In an interview Seth Godin, Tony Morgan asks “Do you think marketing should be important for churches?” Seth replied, “Nearly everyone who markets something suffers from the following conceit: other people do marketing, but my …
They say image is everything…
For my tastes, that’s a little over the top. Nevertheless, there is something to be said for this well-honored proverb of business execs worldwide. Take, for example, one aspect of God’s covenant with Abraham, found …
Mark Chironna Newsletter
In 2006, author, life coach, and pastor Mark Chironna hired me to create a series of monthly newsletters to coordinate with a television broadcast. Dr. Chironna’s team provided the content and I did all the …
In the Fullness of Time
Former Dean of the International Seminary, Dr. Don Brewer, contacted me in November 2005 about the possibility of designing a cover for In the Fullness of Time, his book about heaven, hell, judgment, and “the …